Before you ever land in Morocco, the challenge already begins.

You’ll receive access to a short, focused online preparation course designed to make sure you arrive confident, clear, and ready to execute, not overwhelmed.

Online Prep Course (Complete Before Arrival)

You’ll learn:

• How paid travel films are actually structured (60–90s)

• How to identify a strong story before you start filming

• How to work with real clients and brand expectations

• How to plan a shoot with intention, not guesswork

• How to think like a professional filmmaker, not a tourist

This ensures that when you arrive in Marrakesh, you’re not “learning basics,” you’re applying them in the field.

Live Brand Briefing Call (Real-World Simulation)

Before the event, you’ll join a live briefing call with an actual brand.

This is the same type of call professional travel filmmakers have before paid projects.

On the call:

• The brand explains what they’re looking for

• You hear how clients talk about content, deliverables, and expectations

• We break down what matters creatively vs. commercially

• You learn how to ask the right questions as a filmmaker

This call sets the creative direction for the challenge and gives you real-world context so Morocco feels like your first professional assignment, not a workshop.

By the time you arrive:

• You know what you’re filming

• You understand the expectations

• You’re mentally in “pro mode”

You land in Marrakesh and make your way to our riad, a traditional Moroccan home with courtyards, carved wood, warm colours, and rooftop views over the Medina.
Check in, relax, meet the other creators, grab mint tea, and settle into the space.

In the evening, we host a sunset rooftop dinner where everyone introduces themselves, we walk you through the week, hand you your creator badge, and break down the filmmaking mission.

It’s calm, inspiring, and the perfect beginning to the week.

The real challenge begins!

Morning Workshop
You’ll learn: How to structure a simple, powerful story, How to ask interview questions that reveal emotion, How to film interviews using natural light, How to pull out meaning, purpose, and theme from a conversation

Afternoon
You’ll meet your local character, the person your story will revolve around.
It could be an artisan, a guide, a chef, a musician, a rooftop gardener, a camel handler, etc.

You’ll run your first interview, gather notes, and begin to feel your story forming.

Morning
We take your interview from Day 2 and extract: Your core story, The emotional beats, Your visual opportunities, Key scenes, Transitions & establishing shots, Your 1-minute arc

You’ll then build a shot list with our guidance, a real, professional one, the kind used for documentary fieldwork.

Afternoon
We head into the Medina for your first real filming session.
You’ll shoot your establishing shots, textures, markets, hands working, faces, streets, and the visuals that give your film its world.

We move as a group, but everyone pursues their own story.

This day feels like controlled chaos, in the best possible way.

This is your main creative day.

You’ll capture: Rooftop sunrise or early-morning shots, The energy of the souks, Artisans working (wood, metal, leather, spices), People moving through narrow alleys, Traditional cafés, Beautiful static portraits, Details that bring your story to life

We’ll do a roaming group shoot where you can tag along with others or break off with a guide to find unique scenes that fit your film.

We’ll also do a movement workshop: how to create cinematic motion using your body, steps, speed, and foreground layers — even with a phone.

By the end of Day 4, you’ll have 60–70% of your film shot.

The most iconic day of the challenge.

We head early into the Agafay Desert or toward the Atlas Mountains, depending on the conditions.

You’ll capture: Camel silhouettes in golden hour, Wide cinematic landscape shots, Slow-motion walking scenes, Texture shots: sand, fabric, footprints, wind, Drone shots (optional for drone pilots), Emotional character moments

We also do a sunset golden-hour session where you get hero shots for your film.
These scenes are often what make the final edits go viral.

We return late, tired, dusty, fully alive, and excited to edit.

This day turns your footage into a film.

Morning Workshop
We teach you: How to build a timeline, How to choose the best shots from your footage, How to structure your 1-minute film, Rhythm, pacing, cuts, and music, How to color grade simply, How to create emotion with editing

Afternoon
You edit your film with support from mentors.
We walk around, help refine scenes, tighten your story, and polish your visuals.

By evening, most creators have a first draft.
We screen early versions, give notes, and improve the final cuts.

We screen all films together in a private setting — rooftop, courtyard, or rented cinema depending on group size.

You watch what everyone created in just 7 days.
You see how different every story became.
You feel the energy, the nerves, the pride.

Then…

We announce the winner of the Unlimited Flights Pass.

After that, we celebrate as a group, exchange contacts, plan collaborations, and close the week as friends — not strangers.

This is the moment most creators say:

“This week changed everything.”